The Rolex Datejust is an icon, a watch synonymous with elegance, precision, and enduring style. Within the Datejust family, the 31mm models offer a refined and versatile size, perfectly suited to a range of wrists and occasions. This article delves into the world of the Rolex Datejust 31mm, specifically focusing on those featuring a gold bezel – a luxurious detail that elevates this already prestigious timepiece to new heights. We'll explore pricing, availability, variations, and the enduring appeal of this coveted watch. Our discussion will center around a specific listing – a new Rolex Datejust 31mm, reference number 278381RBR LC100, listed at $25,011 – as a springboard to understand the broader market for these exquisite watches.
The Listing: A New Benchmark
The Rolex Datejust 31mm Ref. 278381RBR LC100, priced at $25,011 and described as "Dia. ZB+Lünette NEU" (meaning Diamond, ZB dial, and new bezel), immediately highlights several key aspects of the Datejust 31mm market. The "NEU" designation confirms its new, unworn condition, a significant factor influencing price. The presence of diamonds (likely on the bezel, though more details would be needed for confirmation) further contributes to the elevated price point. The reference number itself, 278381RBR, indicates a specific configuration of materials and features. The "RBR" likely denotes a combination of Everose gold and steel, a popular and visually striking choice. This listing serves as an excellent example to analyze the current market value for high-end Datejust 31mm models.
Rolex Datejust 31mm Price: A Spectrum of Value
The price of a Rolex Datejust 31mm varies considerably depending on several factors:
* Material: Oystersteel models will be the most affordable, followed by two-tone combinations (steel and gold), and finally, those crafted entirely from precious metals like yellow gold, white gold, or Everose gold. The specific type of gold (18k yellow, white, or Everose) also impacts pricing.
* Dial: The dial material, color, and embellishments significantly affect the price. Simple dials in classic colors will be less expensive than those with diamond indices, mother-of-pearl, or intricate designs.
* Bezel: As seen in our example listing, the bezel plays a crucial role in determining value. A smooth bezel is generally less expensive than a fluted bezel, and a diamond-set bezel commands a significantly higher price.
* Condition: The condition of the watch is paramount. New, unworn watches fetch the highest prices, while pre-owned watches are priced according to their condition, with mint condition commanding higher prices than those showing signs of wear. A complete service history can also positively influence the price.
* Availability: The scarcity of certain configurations and models can drive up prices. Highly sought-after combinations of materials, dials, and bezels can command premiums in the secondary market.
The $25,011 price tag for our example listing falls within the higher end of the spectrum, reflecting its new condition, the probable presence of diamonds, and the use of precious metals. However, other new Datejust 31mm models can be found at lower prices, particularly those with simpler bezels and dials.
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